Partners
Buy the season.
Not the spot.
White Box Rodeo sells annual partnerships, the way a racing team sells a season. You are not buying an ad slot in one episode. You are on the car, every race, all year.
How it works
01
Every episode, every clip
Partners are part of the show itself: the livery on the desk, the read by the hosts, the end-card on every clip that travels. Frequency beats duration.
02
One category, one partner
From Principal up, your category is closed for the season. No competitor shares the desk with you, and no competitor shares your audience moment.
03
A fixed rate, an open upside
The rate is set against the season we commit to, not the audience we hope for. If the show outgrows the plan, the extra reach is yours at no extra cost.
The grid
Founding season, limited seats
1 seat
Title
Your name in the show.
- Presented-by billing in the open of every episode
- Everything in Principal, plus co-created formats
- Named position on the Event Specials
- Built around your story, not around a template
2 seats
Principal
Category exclusivity for the season.
- Your category closed for the full season
- Host-read in every episode
- Livery on the desk and on every clip end-card
- Presence at the Event Specials
- Quarterly partner dinner in the studio
4 seats
Official
In every episode, all season.
- Livery on the desk and on every clip end-card
- Mention in every episode and in the shownotes
- One activation of your own per season
- Quarterly partner dinner in the studio
2 to 3 seats
Ecosystem
For funds and investors.
- Access rather than airtime: the room, not the banner
- Introductions to founders who pass through the show
- Credit in every episode and in the shownotes
- Quarterly partner dinner in the studio
3 seats
Supplier
You make the show possible.
- Gear, venue, travel or hospitality, in kind plus a fee
- Credit on screen and in the shownotes
- Your product visibly in use, every week
Rates are set per season and per seat. We talk them through in a first call, once we know what you are trying to reach.
Where the line is
We are not for sale, the seat is
Partners do not get editorial say, and a partner is not a guest in the same season without saying so on air. That rule is why the recommendation is worth anything in the first place.
The founding window
Founding partners buy before the numbers exist
The show launches on 4 September 2026. Founding partners come in at the founding rate and keep it, and they get the seats and the categories nobody has claimed yet. That is the trade: early, and cheaper than it will ever be again.
Want the grid before it fills up?
Ask for the founding partners deck: the seats, the rates, the audience and what a season looks like end to end.